Beginner's Guide to Investing Terms

Essential financial metrics and ratios every investor should understand

Valuation Metrics

Price-to-Earnings (P/E)

Stock Price ÷ Earnings per Share

How much investors pay for each dollar of earnings. Lower P/E often means better value, but context matters. Growth companies typically have higher P/E ratios.

Good range: 10-20 for mature companies
Price-to-Book (P/B)

Stock Price ÷ Book Value per Share

Compares stock price to company's book value (assets minus liabilities). Values below 1 might indicate undervaluation or business problems.

Good range: 1-3 for most industries
Price-to-Sales (P/S)

Market Cap ÷ Annual Revenue

Useful for valuing companies with little or no profit. Lower ratios suggest better value, but high-growth companies may justify higher ratios.

Good range: 1-3 for most companies
EV/EBITDA

Enterprise Value ÷ EBITDA

Enterprise Value is the value of all the shares of a company minus its debts. It is the total value of the company. EBITDA = Earnings before Interest, Taxes, Depreciation, Amortization.

Good range: 8-15 for most industries
PEG Ratio

P/E Ratio ÷ Earnings Growth Rate

Peter Lynch's favorite metric. Accounts for growth when evaluating P/E since growing companies typically have higher P/E. A PEG of 1 means you're paying fairly for growth.

Good range: 0.5-1.5 (lower is better)
Free Cash Flow Yield

Free Cash Flow ÷ Market Cap

Shows how much cash a company generates relative to its value. Higher yields indicate better value and more cash available for investors.

Good range: 5%+ is attractive

Profitability Metrics

Return on Equity (ROE)

Net Income ÷ Shareholders' Equity

Warren Buffett's favorite metric. Shows how efficiently a company uses shareholders' money to generate profits. Higher is better.

Good range: 15%+ is excellent
Gross Margin

(Revenue - Cost of Goods) ÷ Revenue

Shows pricing power and cost control. Higher margins indicate competitive advantages or "moats" that protect profitability.

Good range: 40%+ indicates strong pricing power
Operating Margin

Operating Income ÷ Revenue

Profitability after operating expenses but before interest and taxes. Shows how well management controls costs and runs the business.

Good range: 15%+ is strong
Net Margin

Net Income ÷ Revenue

Bottom-line profitability after all expenses, interest, and taxes. Shows the percentage of revenue that becomes profit.

Good range: 10%+ is solid
Return on Invested Capital (ROIC)

NOPAT ÷ Invested Capital

Measures how efficiently a company allocates capital. NOPAT = Net Operating Profit After Tax. Higher ROIC indicates better capital allocation.

Good range: 12%+ shows efficient capital use

Growth Metrics

Revenue Growth

(Current Revenue - Prior Revenue) ÷ Prior Revenue

Top-line growth shows if a company is gaining market share or expanding. Consistent growth is more valuable than erratic spikes.

Good range: 8%+ annually is solid
Earnings Growth (EPS)

(Current EPS - Prior EPS) ÷ Prior EPS

Bottom-line growth in earnings per share. More important than revenue growth since it shows improving profitability.

Good range: 10%+ annually is attractive
Book Value Growth

(Current BVPS - Prior BVPS) ÷ Prior BVPS

Growth in book value per share shows how much a company's intrinsic value is increasing over time. Buffett loves this metric.

Good range: 5%+ shows building intrinsic value
Free Cash Flow Growth

(Current FCF - Prior FCF) ÷ Prior FCF

Growth in cash generation. More reliable than earnings growth since cash flow is harder to manipulate with accounting tricks.

Good range: 15%+ is excellent

Financial Health

Debt-to-Equity (D/E)

Total Debt ÷ Shareholders' Equity

Shows financial leverage. Lower ratios indicate less risk. Too much debt can be dangerous during economic downturns.

Good range: Below 0.5 is conservative
Current Ratio

Current Assets ÷ Current Liabilities

Measures ability to pay short-term debts. Higher ratios indicate better liquidity and financial safety.

Good range: 1.5+ shows good liquidity
Interest Coverage

EBIT ÷ Interest Expense

Shows how easily a company can pay interest on its debt. Higher ratios indicate safer debt levels and lower bankruptcy risk.

Good range: 4+ times coverage is safe
Quick Ratio

(Current Assets - Inventory) ÷ Current Liabilities

More conservative than current ratio since inventory can be hard to sell quickly. Shows true liquidity position.

Good range: 1+ is solid

Efficiency Metrics

Inventory Turnover

Cost of Goods Sold ÷ Average Inventory

How quickly a company sells its inventory. Higher turnover indicates better demand and inventory management.

Good range: 5+ times per year
Days Sales Outstanding (DSO)

Accounts Receivable ÷ (Revenue ÷ 365)

Average days to collect payment from customers. Lower DSO means faster cash collection and better cash flow.

Good range: Under 45 days is efficient
Asset Turnover

Revenue ÷ Total Assets

How efficiently a company uses its assets to generate sales. Higher ratios indicate better asset utilization.

Good range: Varies by industry
Working Capital

Current Assets - Current Liabilities

Cash available for day-to-day operations. Positive working capital indicates financial health and operational flexibility.

Good range: Positive and growing

Technical Analysis Terms

Moving Averages (SMA/EMA)

SMA = Simple Moving Average, EMA = Exponential Moving Average

Smoothed price trends over time periods (20, 50, 200 days). When price is above moving average, it indicates uptrend.

Key levels: 50-day and 200-day are most watched
RSI (Relative Strength Index)

Momentum oscillator (0-100)

Measures if a stock is overbought (>70) or oversold (<30). Helps identify potential reversal points.

Key levels: 30 (oversold), 70 (overbought)
MACD

Moving Average Convergence Divergence

Shows relationship between two moving averages. MACD crossing above signal line can indicate bullish momentum.

Signal: Crossovers indicate momentum changes
Bollinger Bands

Price channels based on standard deviation

Upper and lower bands around moving average. Prices often bounce between bands. Squeezing bands indicate potential breakout.

Signal: Price touching bands can indicate reversal

Famous Investor Styles

Warren Buffett Style

Focus: Quality companies at reasonable prices

Key metrics: ROE >15%, low debt, consistent earnings, strong moats (competitive advantages). Buy wonderful businesses and hold forever.

Peter Lynch Style

Focus: Growth at a reasonable price (GARP)

Key metrics: PEG ratio <1, strong earnings growth, companies you understand. "Buy what you know" philosophy.

Benjamin Graham Style

Focus: Deep value with margin of safety

Key metrics: Low P/E, low P/B, strong balance sheet. Father of value investing and Buffett's mentor.

Philip Fisher Style

Focus: Superior growth companies

Key metrics: Strong R&D, excellent management, sustainable growth. Quality growth over quantitative metrics.

Quick Reference Guide

✅ Good Value Signs
  • P/E < 20
  • P/B < 3
  • PEG < 1.5
  • FCF Yield > 5%
  • EV/EBITDA < 10
📈 Strong Quality Signs
  • ROE > 15%
  • Gross Margin > 40%
  • Operating Margin > 15%
  • Debt/Equity < 0.5
  • Interest Coverage > 4
⚠️ Red Flags
  • Declining revenues
  • Very high debt
  • Negative cash flow
  • Extreme P/E ratios
  • Poor management track record